Letter: City's New Year's Celebration Redefined Middletown

CEO of Community Health Center says Middnight on Main attracted 10,000 people downtown with high-quality performers and grace of hundreds of volunteers.

To the Editor:

The crowds kept growing, as more than 10,000 people filled downtown Middletown on Saturday for . You could hear and feel the joy and amazement — whether it was the depth and quality of our performers or that perfect evening weather that made you comfortable strolling all night long, or the charm of a small college town on the Connecticut River with a picture-perfect Main Street, or the grace and friendliness of our hundreds of volunteers — on New Year’s Eve, we redefined Middletown.  

We are no longer a town from which people travel to other places for special events — we are the place people come to, because we have all the right ingredients here. We just needed to line them up and invite folks to take a look.

Special thanks to our hosting sponsor Community Health Center; our Gold Sponsors: Pratt & Whitney and The Centerplan Companies; our Silver Sponsors: City of Middletown, CPTV, WNPR and The Middletown Press; our Bronze Sponsor: Wesleyan University; our Middnight Sparklers: Middlesex Hospital, Middlesex Chamber of Commerce, Liberty Bank, and Downtown Business District; our Middnight Revelers: Guilmartin, DiPiro and Sokolowski, Connecticut Rental, A.R. Mazzotta, MiddleOak, and the Connection; our Middnight Stars: Inn at Middletown, National Paint and Wallpaper, Barker Specialty, Middletown Toyota, Middletown Scion, and Middletown Sears; and our Media Sponsors: Triple Frog, Makiarus Media Services, and WESU.

Many individuals contributed their exceptional talent to make this event a success. Our programming committee brought an amazing array of performers to our stages, our volunteer committee recruited nearly 300 citizens, our marketing committee spread the word far and wide, and our steering committee considered all the safety and logistical issues that our event entailed. Under the leadership of Event Coordinator Lucy McMillan and her team, all those moving parts came together on Middnight to make a magical evening for us all.

The was proud to lead this event as we enter in our 40th year of operations — it was a special thanks to the city and citizens of Middletown — without their support of our efforts, we couldn’t do the work we do across Connecticut to bring health care to those in need.  

Thank you.

Mark Masselli, President/CEO, Community Health Center, Inc.

John Friedlander January 05, 2012 at 01:18 PM
I agree: our Middnight on Main experience was great for so many reasons: • Each venue/event we attended was well-staffed by friendly, knowledgeable volunteers • Each musical event was top-notch, with good production values and excellent performers • The scheduling and flow between events worked well – difficult when there is so much to choose from • Each business we patronized seemed ready to deal with the large crowds • A variety of events appealed to guests of all ages • "Enabling" services like parking and shuttle busses made it easy to move around, though walking Main Street is always easy. We met folks visiting South Windsor from California who chose to attend MoM over many other options, including Hartford and Northampton, MA. They were glad to be there – yaaaaaay, Middletown! I'd love to see a higher, more visible emphasis placed on recycling during next year's event... the food truck area seemed to have that organized, but the Arts Center was spotty, and I didn't notice recycling options on Main Street proper... maybe I was having too much fun to notice? Everyone who helped produce this event is to be congratulated! John and Debi F. – 50ish music lovers from out of town PS: The Titanium fracas at 2:40am the next morning has NOTHING to do with Middnight on Main.


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