Community Corner

How & Why to Blog on Patch

Small business owners, non-profits, residents: Here's why blogging on Patch is a great idea.

Everyone has a story to tell. Everyone has insight, expertise, advise and knowledge they can share with their neighbors. What's your story?

Blogging is a way to get the word out about your interests, your business, your non-profit or your sports team, in a way that is true to your voice. It's creative marketing to your friends and neighbors.

What will I write about?

Sometimes a small business owner will ask me: "But what will I write about?" To give you an idea of some of the possibilities, here's a quick list based on profession:

  • Realtor: Real estate trends, paint color trends for the year, how to stage a home
  • The local bank: A glossary of banking terms and their meanings, new hires, simple ways you can save money every day
  • Restaurant/bar owners: How to make the perfect pizza, how to make the perfect summertime cocktail, the best local karaoke singers
  • Floral designers: Flowers and their meanings, the perfect flowers for specific occasions
What if I'm not a business owner in town?

Blogging allows you the opportunity to share your interests with the local community. You can talk about favorite local spots, book or movie reviews or share awesome photographs of scenery.

Here's some examples of local people who share their expertise or info on area Patches:
If you're part of a local nonprofit, you can share event and fundraising info. If you're part of a sports team, you can share team scores and highlight players' accomplishments. 

If you'd like to start your own blog, the first step is to join Patch by clicking here, if you haven't done so already.

Then, you visit http://middletown-ct.patch.com/blogs/new to create your blog and write your first blog post. 
Attached to this article are two screenshots that digitally walk you through the blogging process. Questions? Email wendy.vincent@patch.com


Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.

We’ve removed the ability to reply as we work to make improvements. Learn more here