Gener8or, a full service marketing communications alliance in Middletown, Connecticut, has received the 2012 Small Business of the Year Award from the Middlesex County Chamber of Commerce.
The award was accepted by gener8or founder and president Steve Lovelace, who is also president of gener8or’s commercial and video production studios, Moving Pictures Inc. Moving Pictures was named as co-recipient of the award.
Lovelace and his company were honored in part for the charitable support to community and non-profit organizations, including the Middlesex County Substance Abuse Action Council. Lovelace is an active member and entering board director for the Middletown Rotary, serves on the board of directors for Oddfellows Playhouse, and holds advisory council roles with Middlesex Community College, Russell Library, and the Middlesex United Way.
Community service is part of gener8or’s corporate culture. “From the beginning, we wanted g8 to be a company with strong roots in noble service. We also take a strong approach to client service. It’s a criterion for every member of our team,” Lovelace added.
gener8or capabilities include strategic planning, branding, media and advertising, copywriting and design, public relations and social media, video and audio production, and interactive/online media. The innovative business model at gener8or allows its core leaders to maintain a level of professional independence, yet collaborate as a robust, full-service team – drawing from their many decades of combined agency and media experience.
gener8or, located at 200 Court Street in Middletown, has partnered with the city of Middletown and many of the businesses within the city for production and other creative services. “Supporting local restaurants, businesses, and local locations for out-of-area clients is good business for everyone involved,” explained Lovelace. gener8or can be reached at 860-704-6900.