For the second year in a row Attention to Detail (ATD) in Middletown is running a special promotion from now until March 31, 2012, in which $2 from the sale of every remote starter kit will be donated to Middlesex United Way.

The Middletown based company partnered with Middlesex United Way to develop a cause-marketing program that will benefit the community as a whole. “During these hard economic conditions we felt it was time to give back to the local community, which has supported us for the past ten years. Which is why we are excited to continue our partnership with Middlesex United Way.” said Joe Santaniello, General Manager ATD / Wireless Zone.

Cause marketing programs give companies the opportunity to align with Middlesex United Way and donate a portion of sales from a particular product or service while increasing their goodwill and visibility. The company and Middlesex United Way work jointly to develop a marketing plan to promote the program to the general public and to United Way supporters

“Attention to Detail shows that companies of all sizes can get engaged in many different ways to benefit the community.” said Middlesex United Way Executive Director Kevin Wilhelm. “This program is consistent with their culture of caring and great customer service.”

For more information inquire at ATD, 195 DeKoven Drive or call 860.347.0141

Middlesex United Way is advancing the common good by creating opportunities for a better life for all. Our focus is on education, income, health and housing – the building blocks for a good quality of life. United Way recruits people and organizations that bring the passion, expertise, and resources needed to get things done.

You are invited to be part of the change by giving, advocating and volunteering. That’s what it means to Live United.